Step into the Light
Have you ever wanted to achieve instant, voluntary acceptance in your consumers’ minds? With Abaculus, you can.
At Abaculus, we are motivated by innovation. We looked past traditional market research strategies and understood that there were more effective ways of understanding consumers. We developed a proprietary process that continues to shed light on how audiences think and respond to businesses and products of all kinds.
Because we are always looking forward, we have nurtured a tranquil, optimistic atmosphere at Abaculus. Our research sessions are fun and engaging, which means we always have willing participants. When you choose Abaculus, you can be sure that the marketing strategies we adopt for you will get right to the hearts and minds of your target audience in a positive way. What we do isn’t magic, it just feels like it is.
Want a Peek?
Our approach to market research is thoroughly integrative. We incorporate results from several disciplines. While we primarily concentrate on what happens in the consumer’s mind at the level of psychology, we also incorporate biology, cognitive and behavioral therapy techniques, symbol therapy, art therapy and cultural anthropology, because we understand that consumer behavior is affected by many factors. We attempt to understand how these different factors work together. Abaculus delivers a deeper, more accurate understanding of your consumers than you’ll get from any other market research company.
What is MINERVA?
MINERVA is a paradigm-shifting marketing tool developed by ABACULUS GROUP. It facilitates deeper understanding of human thinking and decision making. It helps in decoding the actions and behaviors of others. By simulating real situations, MINERVA allows reproduction and analysis of behavior typical to such situations. It is both an approach and a system. It covers the end-to-end process of marketing communication, beginning with the initial question, all the way through to research and final implementation. This method, unlike others, is able to overcome distortion factors. In addition, it eliminates rational and posterior explanatory thinking. It also means participants don’t try to meet the expectations of the focus group leader, researcher or in-depth interviewer. It provides a much more genuine picture of what is really going on inside the participants’ minds when they have to make a choice or decision. The analysis and observation of group dynamic processes also plays an important role in the conceptual background of MINERVA.
Meet Our Team
Abaculus is a team of compassionate professionals with enthusiasm for decoding human behaviors and understanding marketing on a personal level.